The Burren: Heart of Stone series that captivated one million people when it premiered on RTE has begun a run on US television to 90% of US households with the potential to reach up to 200 million people, with special focus being around the celebration of Earth Day, April 22.
Speaking about the programme’s audience reach, Katrina said, “I see them making their way over greenways and rugged tracks the way their ancestors might have done. I see them standing on the shoreline, gulping great lungs full of salty air, contemplating what and who tread these paths before them. I hope my work will inspire these visitors in recognising the immeasurable value in treading delicately on their way, resonating in nature with a deeper understanding of the fragility of our wonderful wildlife networks. For me the most important task now, is to manage sustainable ecotourism with the help of Burren Ecotourism Network and Burren Beo, who can bring visitors into the landscape, accommodate their stay and make it a wholesome experience”